Building on the strategy: here’s the operating model for the next six months — the formats we’ll run, how often, and what it costs.
We commit to a minimum cadence so you have certainty — but the numbers we actually chase are the ones that show up in the business:
“Why is Chenin Blanc disappearing?” · the wine nobody orders but should · why you prune every vine by hand. These are example topics, not a fixed list — each one built to create a single moment: I never knew that.
Unscripted, unpolished, shot from your own point of view with a pair of camera glasses. No script, no setup shot, no production circus — just you, being you. Storytelling over polish.
Modelled on how we already work with restaurants. We do the legwork — your part on the day is small and fixed:
The venue, the tasting, the people, the meeting — all set up before you arrive. Pimpernel supplies the product: a bottle or box gifted to the venue as the introduction.
Every visit includes a genuine, on-camera compliment about the venue. It makes the restaurant far more likely to share the video to their own audience — a second audience, for free.
Turn up, ask the same handful of questions each time (a fixed set we write once), and film it. That’s it — repeatable enough that it never feels like a production.
Included in Tier 2 and Tier 3 — it’s the extra value that makes the higher tiers worth the jump, not a separate line item.
The first-person format uses a pair of Ray-Ban Meta camera glasses. They’re yours to keep — a one-off cost, separate from the monthly fee. Setup, filming workflow and getting the footage off them is all on us. Your only job is to switch them on.
Ray-Ban Meta glasses, approx $650. Exact figure confirmed in the final quote.
We price on how many formats we’re running per week — not per individual video — so volume can flex without renegotiating. Every tier guarantees a minimum of one video per week, per format, over a six-month engagement so the work has time to find traction.
Plus the one-off glasses hardware above (Tier 2 & 3). If a format isn’t working, we change the format — the fix is a swap, not just more volume.
All prices are listed in AUD and exclude GST unless otherwise noted.